Start It Up was a small personal-fitness business in NJ. The client sketched a bunch of logo ideas and provided them to me. We went through the pro’s and con’s of each and ultimately landed on this concept. I re-drew and refined the initial sketch provided and applied sporty modern typography and graphic elements perfect for his cross-fit, goal-attaining, nutrition and positive challenging style. The client ultimately pursued a full-time career but had a very successful side-hustle until landing his full time job.