About Lisa

For a career that’s spanned almost 20 years, I’ve had amazing, life-changing experiences both in the corporate world and in collaborating with loyal clients—creating custom designs for established brands, commissioned artwork, new inventions, and so much more. I've managed small in-house teams and collaborated with agencies, I’ve worked closely with factories and vendors all over the world. Many clients started out as friends and family, and those clients that weren’t, very quickly became friends as well.

I began my creative journey in college as The Art Club President, a creative intern at Madison Square Garden and soon after, working in the Fashion District in the heart of NY. I landed a job back in Jersey where I expanded my skills and brought value into many projects and products. When I’m not working on my business or client work, I am working at the Middletown Art Center, plus my most important job is being a mother and wife.

Testimonials

  • Graphic Skills Unmatched

    I cannot say enough kind words about Lisa. I am a new business owner with big plans and big dreams. Lisa created the perfect website for my business. She also designed my logo , which everyone compliments. She truly understood my vision and bought it to life. Her graphic and literary skills are unmatched. She is professional and personable, and very easy to work with. I highly recommend the French Press !!

    - Mary McGinty,
    The Emerald Pub

  • Highly Recommend

    I was lucky enough to get introduced to Lisa through a mutual friend. Working with Lisa has been phenomenal. She helped transform my brand, worked with my budget and offered priceless business advice as related to my products . Highly recommend!

    -James Dunnigan,
    Destinked Bathroom

  • PRECISION AND CARE

    What a wonderful experience! I shared my vision for a logo, & she created something even better than I imagined. Communication was effortless—she truly listens, understands, & brings creative ideas to life with precision & care. Highly recommended!

    -Jennifer Jankowski,
    Crazy Beach Designs

  • WONDERFUL WORK

    Lisa did wonderful work for our Paranormal group. Was her original work and exceeded my expectations, HIGHLY recommend her to anyone looking for a good Graphic Designer.

    -Ron Bolton,
    Raritan Bay Paranormal

  • GREAT EXPERIENCE

    I have worked with Lisa recently on print work for advertising and cannot say enough about how great the experience was! She was easy to work with, took all of my ideas into consideration and scaled back where necessary to create a beautiful final product. She was also very open to changes and tweaks requested and her turn around time ensured deadlines were met. Highly recommend working with her and look forward to doing so again!

    -Kimberly Colgan,
    Re/Max Realtor
    Kimberly Colgan Homes

  • beyond expectations

    Working with Lisa is always a pleasure, she's incredibly talented, creative and hardworking. She works great in a collaborative environment as well as on her own. Always with a positive attitude and willing to help everyone…. Lisa always performs her job functions beyond expectations, showing great work every time. Her packaging and product designs are always beautifully done. She's a passionate designer with a great eye for color, trends and technical details. She posses an extensive knowledge with various design software as well as creating and modifying die-lines. Lisa also receives suggestive feedback pleasantly, and is responsive to constructive criticism. (more on Linkedin)

    -Lucia Ciomei,
    Design and Production Manager

Frequently Asked Questions

  • What is your Design Process?

    Introductory Call
    Agreement + 50% Deposit
    Kick-off Meeting (Virtual or in-person)
    Research/Strategy/Sketches
    Presentation
    Feedback
    2 Rounds of Revisions
    Approval and Handover upon balance paid.

  • How long will it take?

    The duration of a project depends on the type of work you have selected, as well as the time in between feedback and revision. Timelines are held at the highest priority for both the client, and myself as a design professional.

    It is important for us both to uphold respectful and timely communication. We should not be texting early or late. Phone calls, Zoom’s and email are best for efficient progress.

  • What if the project evolves?

    Very often, “we” try to be conservative with time and budgets, underestimating what certain projects really require. It’s important for both parties to try to stay within scope and have excellent research time, critique time and communication on all fronts. If it looks like it’s been underestimated, it’s okay! We re-evaluate the situation and work within the general framework, or plan to open another project. It’s not scary, I will guide you, and I am very flexible.

  • Can I just get a logo?

    The short answer – Kind of? You don’t want that, I have tried. If you are a serious entrepreneur or an established business looking for a refresh, I offer a variety of packages to best fit your needs, including a rare Mini Brand Kit, all the way up to a polished Brand Identity Catalog with plenty of assets and demonstrations. For your logo(s) to WORK long-term and in many facets, we can’t “wing it”, you want to have direction. I’ll show you why.

  • "Help me, Help You!"

    “Geri” Maguire, here. To tackle our project as successfully as possible, we both need to do our homework. Providing me upfront with “stuff” you were messing around with in ChatGPT and Canva, your Pinterest and Tumblr saves, online imagery, screenshots, Instagram accounts – General likes, dislikes, competitive research ALL help. Tell me your goals for now and the future and will set this up for both short-term and long-term success. “You had me at ‘hello’”, anyway!

  • So, how do I pay?

    Standard payment plans include a 50% deposit up front, and the remainder to be paid prior to receiving final files. 3 part payment plan is also available for larger projects, or for kick-starters that qualify on a 50-25-25 payment schedule. The exact investment cost of a brand/design/project is completely dependent on the package. Acceptable forms of payment are reliable options such as Zelle, Venmo. Cash and personal checks are not accepted.

Let’s Work Together.

Lisa French D’Alessandro
frenchpress.lisa@gmail.com

Please allow approximately 24 hours for the initial response. Should you not receive a response, email me directly at the email address above. Can’t wait to hear from you!

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