It began with a briefing with the Art Directors on a new project, or building on a recent project. Sometimes It was collaborative, and sometimes we were working on our own. The process is the same - Drawings, Pantones, fabric choices, shopping for examples for quality and measurements so the factory can bring it to life.

After that comes logo, fonts, brand guide and packaging. My style for these are typically heavy in custom illustration and typography.

When the product and packaging came in, we all did our own quality control, comments, photos and video back to the factory. When everything was ready, we did our own photography and sell sheets, updating as product came in so we could sell to major retailers like Homegoods, Burlington, Walmart and more.